May 04, 2003
Honda Cog ad get's my nod.
Honda has a Rube Goldberg style ad running in abroad that is just about the best car ad I have seen in a looong time. I often think that auto advertising is all so similar with electonica music and happy college age kids getting into their vw/mitsubishi/toyota matrix/whatever, and I never really remember the car all that much. I yern sometimes for launch days of the Infiniti brand were they refused to show the car in any of the ads. This ad is interesting, relevent, well though out and I actually thing the car looks pretty cool, and look at me doing some free advertising for them.
AdAge article: (Win media)
HONDA'S TWO-MINUTE 'COG' SPOT IS AN INSTANT CLASSIC
Somebodys' random page:(flash)
So a note to all you Honda lawyers, I'm not taking credit for this. This ad is clearly your work. Don't shoot.
The actual Honda UK page for the ad/brand:
Honda Accord UK
Comments
My neighbor who emails me all sorts of annoying web stuff, and is not in advertising at all, scooped your post by three days...I just didn't open his mail. He provides a link to a great story: 606 takes!
Posted by: Martin | May 6, 2003 09:57 AM
Damn, that is good back story:
At one point three tyres, amazingly, roll uphill. They do so because inside they have been weighted with bolts and screws which have been positioned with fingertip care so that the slightest kiss of kinetic energy pushes them over, onward and, yes, upward.
That did bother me until now.
Posted by: Anthony Ianniciello | May 6, 2003 05:41 PM