Lee has a good post about corporate weblogs, I really think that is true what, Tim O'Reilly says-
"...views blogging as a way for chief executives to do an end run around the company's public relations firms and "glossy brochures" and speak directly to customers and vendors."

Marketing and design have much potential for getting in the way as the economy struggles and design and marketing firms fight for business and begin marketing and branding everything.

Common Craft - Online Communication Planning: More Momentum for Corporate Weblogs