USATODAY.com - Unlimited downloads are now PC

"Buy.com kicks off with a $40 million ad campaign (1,900 TV spots in the next two weeks) and the introduction today of the "world's largest billboard" — 150 feet high, 60 feet wide — in Times Square with a near-naked rocker Tommy Lee, who is the service's spokesman."

To start with, how lame and toolish. The tagline for the service is Get Loaded. How lame.

"If you don't support Windows, you cut off 97% of the market," Blum says. "The iPod is the best little product I've ever seen, but it's like building the best car in the world, yet it doesn't use everyone's gas."

What? I fail to see how the MP3 format is not more like "everyone's gas" than lame ass Windows media format dumbass.

""The reason Apple has done so well is they've advertised it really well," Cohen says. "None of the other services has done a good job explaining its message.""

Partially right, but that ius because that message is simple, pay for your music and it is yours. Not pay for it but only use it in some places. The whole agruement about making MP3's available from iTunes and calling it "Apple proprietary" is like a bad marketing message. Apple has just built a tool to help people do what they are already doing, not trying to build a new forced format user method.