September 04, 2003
Apple is cool, duh.
Wired News: 'Cool Hunters' Like Apple's Shine
"Thanks to the iPod, the iTunes Music Store and the PowerMac G5, Apple is one of the hottest companies in youth culture, say so-called "cool hunters," researchers who track buying trends among young people. "
Suprise, suprise, a company that makes well thought out products and makes them usable, and attractive is hip with kids.
Now if I could only fihure out which one I want to buy. Still can't decide. I feel a bit like the whole product line under the G5 is out dated and with out the ability to upgrade anything that makes the decision that much harder.
Comments
I love this company. In half the time they've lined up Sony's business model and have far outdone them usability-wise. Sony's been planning for the 'ubiquitous value network' for years and sees its realization in 2005 - 2007. But Apple seems to have it figured out sooner. The software and firmware is much hipper than Sony's stuff and that's saying a lot.
It'll be interesting to see these two companies duke it out once broadband reaches ctirical mass. I work for Sony but my $$$'s on Apple.
Posted by: jeffjeff | September 5, 2003 02:36 PM
I don't care who ownes what, who builds cool whatever, what's cool to look at, or who's cool at skool in the pool... I NEED a right mouse button.
Posted by: rta | September 6, 2003 07:42 PM